BODY. BRAIN. BUSINESS.
connecting the being with the doing.
Somatic business coaching for Highly Sensitive People building human-focused firms.
Financial advisors, life planners, coaches, therapists, course creators, community builders, and entrepreneurial-minded executives.
PERSHING
ONESEVEN
NAPFA
SCHWAB
BARRON'S
FIDELITY
FPA
BAIRD
SHIFT
CONCURRENT
INVESTMENT NEWS
AMERIPRISE
BEYOND THE PLAN
LPL FINANCIAL
FUTURE PROOF
RAYMOND JAMES
WOMEN IN ETFs
JANUS HENDERSON
TOP ADVISOR MARKETING PODCAST
CAMBRIDGE
PERSHING ONESEVEN NAPFA SCHWAB BARRON'S FIDELITY FPA BAIRD SHIFT CONCURRENT INVESTMENT NEWS AMERIPRISE BEYOND THE PLAN LPL FINANCIAL FUTURE PROOF RAYMOND JAMES WOMEN IN ETFs JANUS HENDERSON TOP ADVISOR MARKETING PODCAST CAMBRIDGE
the most important work you'll ever do is learning to lead yourself.
LINDSAY TROXELL | Founder, Our Coaching Initiative
Future Proof 2023
01
The world shifted. The work that matters most is still yours
AI can do more than any tool in the history of business. It can analyze, automate, and iterate faster than you ever could. What it cannot do is manage your internal state. It cannot regulate your nervous system or make aligned decisions when pressure hits. The practices that thrive through what comes next are led by people who are grounded, present, and deeply themselves. That is your edge. No one can automate it.
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02
The noise is louder than ever
Every tool, trend, and expert is competing for your attention. The problem is not that you don't know what to do. You probably know exactly what to do. The problem is that you cannot hear yourself long enough to trust it. Your own clarity is the only resource that can tell you what you are actually here to build. And it only speaks when you are regulated enough to listen.
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03
The people who count on you are carrying a lot
Your clients. Your team. Your family. They are navigating more uncertainty than most of them have ever known. They do not need you to have all the answers. They need a grounded leader who sees the possibilities in what comes next and has the internal resources to bring them to life.
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04
Your future self is closer than you think
The distance between who you are now and who you're becoming isn't a motivation problem. It's a safety problem. When your nervous system learns to feel safe in the identity of your future self, everything reorganizes around that version of you. Your decisions. Your habits. Your business. Not through force... through alignment.
WHAT THIS WORK ACTUALLY DOES
you Get clear on who you are and what holds you back.
01
Understand your nervous system
Learn how your body and brain shape your lived experience and how to use that knowledge to work with yourself instead of against yourself.
02
Get clear about what you truly desire
Not what the industry says success looks like. What you actually want… even if it sounds wild, even if it doesn't fit the mold.
03
Align your identity and habits
Vision without identity change is just a dream. We work at the level of who you're becoming so the actions feel like you, not a performance.
04
Have your own back
Stop second-guessing. Stop apologizing. Learn to love your decisions. Make them from a grounded place and stand behind them with confidence.
05
Return to self-love and support
Reconnect with the version of yourself that isn't performing, compensating, or shrinking. Learn to lead from a place that actually feels like home.
06
Build what you actually desire
Develop the structures, resources, and inner knowing that support your life and business… whatever that looks like, however wild it sounds.
two paths into the work
PATH ONE | COMMUNITY
THe trust
NOW FORMING - LAUNCHING SEPTEMBER 2026
The Trust is the first community for financial services professionals walking a similar path, held together by shared work rather than centered on any one teacher. A non-performative space to connect, introspect, and grow alongside people who get it. We don’t do this work alone, but we do it at our own pace.
From $3,997/yr
embodied entrepreneur™
A self-guided somatic coaching course utilizing the Body. Brain. Business. framework. For financial professionals ready to lead from a regulated nervous system. A space to understand how your physiology shapes your decisions, build your own somatic toolkit, and install the systems and self-trust your business is asking for. Because capacity is the foundation everything else is built on.
PATH TWO | PRIVATE COACHING
1:1 with lindsay
LIMITED TO 10 CLIENTS
Personalized S.O.S. container tailored directly to your nervous system, your vision, your identity, and your business. Two live sessions a month for a minimum of twelve months. Because we don’t rush the nervous system. Access to The Trust community & Embodied Entrepreneur™ course is included with your private coaching package.
From $21,600/yr
the trust
embodied entrepreneur™
REAL STORY. REAL CLIENT. REAL RESULTS
TESTIMONIALs
the (s.o.s.) soul operating system™
Real growth starts by tuning into the body.
“The people who come here aren't looking for a guru. They're looking for the answers that are already inside them. You are your own wisest source. I just help you find your way back to it.”
Lindsay Troxell
01 capacity
Regulate your nervous system so you make decisions from clarity, not survival. Build an internal safety that no external circumstance can shake: not a market downturn, not a difficult client, not a business pivot.
02 orientation
Reconnect with who you are now and where you actually want to go. Identity, values, purpose, inner knowing. This is where you stop looking to everyone else for permission. Your compass, recalibrated to your desired timeline.
03 structure
Build systems, habits, and reminders that reinforce who you are and where you're going. A personal operating system that works with your body and your brain, not against it.
WHO THIS WAS BUILT FOR
soul-led humans in financial services
If you've spent your career pushing, proving, and performing, and you're ready to lead with intuition, understanding, and embodied power instead, this is your space.
FINANCIAL ADVISORS
You sense the ground shifting and a new path emerging. Those who are resourced and prepared for what comes next, simply by becoming more aware of how their bodies and brains experience the world, will be the ones to shift this industry into its next iteration.
FIRM BUILDERS & ENTREPRENEURS
You're building something exciting and meaningful for a specific kind of human. To do that well, you need to know who you are, where you’re going, how to cut through the noise, and how to operate under pressure. We help you build from the inside out.
LIFE PLANNERS, COACHES & THERAPISTS
You already understand the emotional side of money. This work takes you deeper into your own nervous system, vision, identity, and inner knowing. Sharpen your interoception and felt sense as you tap into your own flow state.
EXECUTIVES & LEADERS
You’re chasing trends and models, managing personalities and uncertainty, still having to hit metrics, and attending meetings that could have been an email… It’s time to release ownership of everything except the one thing you can actually control: yourself.
A NOTE TO MY HIGHLY SENSITIVE PEOPLE
You are not too sensitive. You are not too much. You have always been exactly right.
And if you've ever felt out of place, unseen, or unsafe in this industry — as a woman, neurodivergent, LGBTQ+, highly sensitive, soul-led, or member of any disenfranchised community — you are who this was built for.
something feels off…
"I hit my goal and felt nothing. By next quarter I'd already moved the target."
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There is no arrival because arrival was never the point. Your nervous system learned that celebration feels like falling behind and achievement feels like worthiness. The doing keeps the self-doubt quiet.
"I want to put myself out there, but I'm terrified of saying the wrong thing and being criticized for it."
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Criticism doesn't just sting. It registers in the body as rejection. And rejection, to your nervous system, is not a social discomfort. It's a threat to belonging.
"I want more ease in my life, but the thought of actually slowing down terrifies me."
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When you slow down, the noise gets louder. The questions you've been outrunning start to catch up. Stillness doesn’t feel like rest it feels like threat. Your nervous system learned that movement keeps you safe.
"I'm exhausted from doing everything myself, but I don't trust anyone else to do it right."
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Handing things off means living with uncertainty about the outcome. Your nervous system experiences that uncertainty as danger. So it keeps you in control. Not because you're a control freak. Because control is the thing that feels safe and predictable.
"I've been wanting to raise my fees for years, but I'm afraid of clients leaving."
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The fear isn't really about the money. It's about what a client leaving would mean about you. Your nervous system has decided that their approval is evidence of your value. Losing them isn't a business problem. It's a threat to your self-worth.
"I have a team member who needed a hard conversation eight months ago. I still haven't had it."
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Conflict isn't just uncomfortable. For a lot of people in this industry, it registers in the body as genuine danger. Your system learned somewhere along the way that keeping the peace was safer than telling the truth. So you wait, but the cost of waiting keeps growing.
MEET LINDSAY TROXELL
i know this industry.
i know what it costs.
Before launching Our Coaching Initiative in 2023, I spent over 20 years at industry-leading firms such as Northwestern Mutual, LPL, TD Ameritrade, and Janus Henderson. I’ve coached more than 1,500 advisors. I’ve written the consulting roadmaps you’ve probably already tried.
I know what it costs to perform your way through someone else's definition of success. To stay in rooms that drain you. To take on clients because it's expected, not because you enjoy working with them. To let others violate your time and energy so you don't get called difficult. To micro-manage your own perfection in order to feel safe.
Everything changed when I stopped chasing strategies and started listening to what my body was telling me...
WHAT HAPPENS ON THE OTHER SIDE
when you do the inner work, the outer world notices.
You start showing up differently.
Calmer. More present. Less reactive.
And then something strange happens.
The people around you start showing up differently, too.
Not because you forced anything.
Because you stopped carrying what was never yours to carry.
Because you got clear on what you actually want.
Because you learned to trust yourself enough to stop abandoning yourself when things get hard.
The right people find you when you are no longer performing for the wrong ones.
That is not magic.
It is just what happens when you get out of survival mode.
